EssenceMediacom retains nib account

Ashley Regan
By Ashley Regan | 10 March 2023
 
Pat Crowley

GroupM’s media agency EssenceMediacom has retained health insurance brand nib after a competitive pitch. 

Having first partnered with the Newcastle-based health insurance brand in 2011 the renewed partnership will see EssenceMediacom continue to lead media strategy, planning, buying and digital transformation for nib across all channels, including performance.

nib set a clear transformation agenda throughout the tender, calling for best of breed portfolio management, creativity and performance.

EssenceMediacom’s integrated capability, delivered a three year vision for nib to Breakthrough in the category, transforming into the Health Enabler of the future by predicting customer needs, leveraging GroupM’s privacy first data spine, Choreograph.

EssenceMediacom CEO Pat Crowley said: “All agencies know that it can be challenging to pitch as an incumbent, but this really proves the strength of our relationship and our promise to deliver breakthrough thinking that will drive brands forwards.”

Chris Donald, head of marketing nib Group, said: “EssenceMediacom really impressed us with their strategic thinking, media execution as well as their detailed data and tech capability.

"They brought the smarts we were looking for and cultural values that align with ours.

"We’re excited to extend our relationship with the talented and passionate team at the newly merged agency and bring their breakthough thinking to our brand.”

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