Essence has appointed Magda Wolder as head of experience, APAC, based in Singapore.
She will lead the agency’s specialist experience capabilities including creative, content innovation and studio.
Essence’s notable Experience work in APAC includes its dynamic creative program for major client Google.
“Our work at Essence demonstrates that data and technology complement a creative idea, and are not the idea itself," says Wolder.
"Technology and data are merely the tools for our curious and creative minds to help connect brands with people. In addition to my focus to drive personalisation at scale for our clients in APAC, I am keen to help nurture emerging creative talent and imagination in this region."
Wolder, joining Essence in 2018, was previously head of creative Strategy, EMEA at the agency’s London office.
Monica Bhatia, managing director, Singapore, at Essence: “We are delighted to have Magda join our APAC team. With her impressive brand experience, as well as her deep understanding of Essence’s unified approach to data that brings creative and media closer together, we are looking forward to the creative innovation she will bring to media channels and content programmes for our clients in this region."
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