Initiative has appointed a new chief people officer, Erin Jakubans, a former head of HR at Baker McKenzie in Dubai who has held senior roles at GroupM and Omnicom Media Group.
She replaces Scott Laird who has moved to GroupM as chief people officer.
Jakubans: “I am delighted to be given the opportunity to work alongside such a collaborative leadership team who are genuinely focused on talent and culture.
"It is people that create an extraordinary culture and results for our clients. I am looking forward to building an employee experience that attracts and retains world class talent through balancing people initiatives that engage "hearts" and "minds".
“My goal is to strengthen Initiative’s best-in-class culture, and ensure each and every one of our Initiative Citizens feel empowered and supported to do great work for themselves, their team and their clients, in an environment where they can bring their whole self to work, truly engage and thrive.”
Initiative CEO Melissa Fein: “Initiative is a business based on people and strong talent. I am confident we have found a fantastic leader in Erin, capable of strengthening our impressive talent base, whilst being a fierce champion of diversity, culture and nurturing our high-performance culture.
“We have found the most qualified person to collectively bring together the strengths of our most powerful resource – our people. I can’t wait to see how Erin takes our culture to the next level of maturity enabling Initiative Citizens to enjoy the best employee experience in the market.”
Jakubans starts February 1.
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