Data and tag management provider Ensighten has raised US$53 million in capital to accelerate offering in marketing data.
The US firm, which is headed up in Australia by Chris Brinkworth, said the fresh capital will be used to boost the innovation and sales of its omnichannel customer data platform. The platform includes enterprise tag management, mobile app deployment and optimisation and customer profile creation and activation.
Ensigthen CEO Josh Manion said the new funding will help it boost its presence.
“We are grateful to our investment partners for this new financing, which will be used to aggressively fund product innovation, global sales, customer support and other key growth objectives,” Manion said.
“We are also thankful to our many customers and partners for their continued trust in us serving as their centralised customer data platform for fuelling their omni-channel marketing initiatives.”
Sydney-based Brinkworth spoke at the latest Ad Tech Meetup about attribution and tech stack, noting on the impact of automation on a tech stack road map.
“If you look at the past 24 to 36 months, the ad tech market has sky-rocketed with incredibly complicated (but great) new technologies and tools to help marketers work more efficiently,” Brinkwoth said.
“However, many ( if not all of those) are siloed and are not connected nor automated. With the advertising automation presentation I wanted people to think about 'how does each tech help you to understand your customer and engage them in the right way?'."
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