ASX-listed Enero Group announced the acquisition of sales and marketing agency McDonald Butler Associates (MBA) by its wholly owned UK subsidiary, global technology communications consultancy Hotwire.
McDonald Butler is a tech sector specialist in account-based marketing, channel and alliances. It supports a client roster of technology clients including Accenture, Adobe, AWS, Citrix, Dell Technologies, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems and PWC.
“The acquisition of MBA reflects not only the group’s strong momentum and ambition but our commitment to deliver on our global strategy of building scale and additional digital capabilities of our core agency brands," says Brent Scrimshaw, Enero Group CEO.
The business operations of MBA and the Hotwire UK business will operate under the Hotwire. Maeve McDonald and Mike Butler, founders of McDonald Butler Associates, will take on UK roles of managing consultants.
The purchase price comprises an initial cash payment of £3,500,000.00 plus deferred payments tied to performance targets over the next 3.5 years.
Enero Group is a boutique network of marketing and communications businesses listed on the ASX that includes creative agency BMF, PR agencies Hotwire and CPR, research consultancies The Leading Edge and The Digital Edge, digital agency Orchard and programmatic marketing specialist OBMedia.
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