Australian news media reaches nine in ten Australians (94%), or 17.6 million people aged 14+, according to emma (Enhanced Media Metrics Australia) data for September 2019.
Across measured digital platforms news media reaches 15.5 million Australians, representing 83% of the population aged 14+.
At the same time, print audiences remain strong with 13 million, or seven in ten Australians (69%), choosing print news formats.
“There is no more trusted media channel in the country than news media, both in print and digital channels," says NewsMediaWorks CEO Peter Miller, said that premium, trusted content is an important differentiator for news media.
The top 10 most read mastheads in Australia:
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