The Advertising Council Australia today revealed the 98 finalists for this year’s Australian Effie Awards, representing 19 agencies and 41 clients.
Agencies with multiple finalists include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu Creative, Howatson+Company, M&C Saatchi, Ogilvy Australia, Saatchi & Saatchi, Special Australia, TBWA\Melbourne, The Brand Agency, The Monkeys Sydney, Thinkerbell and VML.
The full finalists list here.
Finalists now compete for Effie Awards based on advertising effectiveness. The Effies cover 26 categories and are assessed by 60 senior marketers, consultants and researchers.
“I’d like to thank the first-round judges for their time, insights and scrutiny," the chair of judges, Colin Wilson-Brown, said.
"This year has seen a high number of finalists progress who demonstrated a high standard of efficacy.
“Round two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance.”
Finalists will be presented with certificates. The Effie winners, including winners of the Effective Agency of the Year, Effective Advertiser, Chairman’s, Best Smaller State Campaign and Grand Effie Awards, will be announced Thursday, October 10, at Doltone House, Jones Bay Wharf, Sydney
The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV.
Sponsors and supporters include Meta, OMA, Tracksuit, Ad Standards, Google and UnLtd.
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