Metropolitan television advertising spend slipped in April by less than 1%, according to early SMI (Standard Media Index) numbers released to subscribers but not yet made public.
And if United Australia Party ad spend was included, metro TV spend would be up.
Overall, total TV ad spend numbers are ahead, by about $78,000 so far.
And over the first quarter, TV ad spend, as defined by media agency bookings, lifted in the three months to March compared to the same quarter last year.
The latest number for April puts bookings in the first four months of the calendar year slightly ahead of the same months in pre pandemic 2019.
The overall ad market is tracking about 2.9% higher in April compared to the same month last year, and up from 2.6% in March.
However, digital bookings are still to be calculated.
Ad spend for radio was up, with regional stronger than metro.
Outdoor and cinema are tracking higher in the early numbers.
Government ad spend was still strong but this will change in the election month of May when such spending has to stop but with political party commercials taking off.
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