Droga5 wins a place on Toyota roster

By By David Blight | 8 October 2010
 
Toyota Yaris campaign by Droga5.

Toyota Motor Corporation has appointed Droga5 to handle the Yaris account, as it pitches the overall brand account.

The appointment, which took place without a pitch, sees Droga5 assume responsibility for the Yaris creative account, which was previously handled by Saatchi & Saatchi.

Droga5 joins Toyota’s creative agency roster alongside Saatchi & Saatchi, Publicis Mojo Sydney and Oddfellows.

The appointment comes as the automotive giant undergoes a pitch for the Toyota brand account, involving its main roster agencies.

To find out more, read today's AdNews.

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