L-R: Hugh (left) and Joe (right) with CCO Tara Ford and ECD Barbara Humphries.
Hugh Gurney and Joe Sibley will assume executive creative director roles to lead creativity at Droga5 Melbourne, part of Accenture Song.
Together, the duo have have helped create awarded-winning work including ‘Weather Anything’ for Macpac, ‘Enter Asahi’ for Asahi Super Dry, ‘The Greatest’ for Aussie Beef, ‘You’re Good’ for ahm, ‘England Bitter’ for VB, ‘Camp Pain’ and ‘EOFY WFH $ALE’ for BCF and ‘Deals you didn’t see coming’ and ‘Hello Christmas’ for Telstra.
As part of the continued move towards a more national approach, Gurney and Sibley will report to Droga5 Australia CCO Tara Ford and work closely with chief strategy officer Milla McPhee and CEO Matt Michael.
“Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world class work from Droga5 in Melbourne," said Ford.
CEO Matt Michael said the two were the first team in Melbourne.
"As long-term members of our creative team, we’ve had the chance to see them grow, so it’s a pleasure to have them take roles as executive creative director I Melbourne as we transition into the future as Droga5.”
Gurney and Sibley are thrilled to be joining the executive team.
“Droga5 make some of the best work in the world, so we jumped at the opportunity,” the duo said.
Over the last seven years as part of the team in Melbourne their work has been awarded at Cannes, D&AD, One Show, Spikes, Clio, New York Festivals, AWARD and MADC.
The Monkeys became Droga5 at the start of this month, with the aim of delivering outsized impact through outsized ambition and provocative thinking.
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