THE SYDNEY ROYAL EASTER SHOW: It’s the largest annual ticketed event in Australia, boasting an average of 852,000 attendees through the gate over 12 days!
It’s the hottest ticket in town with generations of Aussies have fond childhood memories of showbags, rides, and, of course, coming face-to-face with a farmyard animal for the very first time.
The 169th Sydney Royal Easter Show will take place 22 March - 2 April 2024. Head of Commercial, Paul Bowd, says the business is seeking new partners, advertisers and exhibitors who value being part of the event’s high-profile and significant impact in NSW’s economy.
Run by the Royal Agricultural Society of NSW (RAS), a mission purposed not-for-profit that promotes and rewards agricultural excellence, the event began in 1822 and continues to forge the future for sustainable agricultural industries and rural communities in Australia.
According to Bowd, the Show provides a multi-demographic audience platform, where companies can showcase their brand and product around an event that hosts on average over 70,000 people daily for 12 days.
The Easter Show is an icon that has withstood the test of time and is trusted by the broad Australian community. This advertising prospect uniquely connects Australian companies to an audience that is already loyally engaged.
'The opportunities available at the Show for organisations are endless. Not only does it offer partners 12 consecutive days of exposure to hundreds of thousands of people, but it also unites them with a recognised and much-loved brand, one that evokes great memories and pride in the community,' Bowd said.
The key target audience for the event is primary and pre-school families with 58 per cent of the overall attendees aged between 25-49.
With the majority of Showgoers being families, empty nesters through to SINKS & DINKS, partners can capture the attention of a multi-generational, multi-dimensional audience unlike anywhere else.
To take the best advantage of the event’s iconic moments, partners have remarkable brand-able opportunities to sponsor areas like the Farmyard Nursery experience, the Animal Walk, the Volunteer Program, the crowd-packed Evening Fireworks, and the highly coveted Woodchop Stadium that boasts high attendances all day long, every day.
Attendance statistics show that 17 per cent of attendees are regionally based, while 77 per cent call Greater Sydney home, particularly focused in the heart of Western Sydney.
On average, guests spend over 7 hours at the Show watching the animal competitions, going on rides, shopping in the commercial pavilions, viewing the onsite entertainment, eating at every turn, and enjoying the event atmosphere.
Depending on the partner’s needs, the event offers a range of advertising packages and even on-site custom-build campaign options. “We have an extensive range of integrated, informative and trusted communication platforms to amplify our partners’ messages” says Bowd, who is well accustomed to tailoring advertising packages to best suit each partner.
Package options can include:
- Advertising on the 220sqm main arena big screen and 249lm of LED signage in GIANTS Stadium,
- Digital on-line advertising in the Official Show Guide, which lists over 300 different Showbags available to purchase and therefore garners a diverse and engaged reader audience, and
- Advertising on the Sydney Royal Easter Show website, which last year received over 22 million page views with 2.6 million unique visitors.
‘We recognise that companies are looking for cut through, and from personal experience I know the Show is able to offer a unique and emotional connection for a trusted brand that generates real results.’
‘The Show offers moments of joy and wonder where attendees are engaged at a heart-level throughout the day and into the night. Families make life-long memories where every moment is a moment of impact. What we offer is a chance for brands to become part of those embedded memories.'
Advertising and naming rights present rare opportunities for a brand name to become part of the iconic event and the lasting memories in the same way that a Kodak moment is now an embedded brand in a memory and a cultural legacy. The Show is held by Showgoers as an important part of Australian heritage and national identity.
To be a part of that unique identity and to elevate your brand, the RAS now has a great range of partnership opportunities that can be tailored to companies of ALL sizes.
Whether your brand wants to be the Naming Rights partner of Woodchop Stadium where world records are set before sell-out crowds, or to claim brand recognition on Volunteers’ shirts as they lend a helping hand amongst hundreds of thousands of attendees, there are plenty of opportunities available for everyone.
The 2024 Sydney Royal Easter Show will welcome over 800,000 attendees, of all ages and demographics, over 12 days and nights, from 22 March – 2 April 2024.
Make the move now to ensure that your brand is an integrated part of this iconic event!
To view all the partnership opportunities available, please visit: https://www.eastershow.com.au/about-us/partnership-opportunities/
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