Independent platform for digital media measurement software and analytics DoubleVerify (DV) has acquried Ad-Juster, a Software as Service (SaaS) based reporting and analytics platform for digital publishers.
Ad-Juster services deliver the data transparency and insights publishers need to optimise their ad revenues across comprehensive direct and programmatic sales channels.
The Ad-Juster reporting and analytics platform unifies massive volumes of publishers’ advertising inventory and sales data from thousands of integrations with third party servers and programmatic demand platforms.
Founded in 2007, Ad-Juster currently serves over 110 publisher clients, including over half of the top 100 comScore-ranked web publishers.
“Ad-Juster brings a proven market solution, a premium customer base and a talented team of product, engineering and client-serving professionals,” DoubleVerify CEO Wayne Gattinella says.
“Combining our two companies will create a holistic solution across the entire digital ecosystem – joining the Ad-Juster data platform for sell-side partners with the DV platform for buy-side partners.”
The Ad-Juster organization will continue to operate from offices in San Diego and New York City.
The transaction was completed as an all cash, all stock offer on October 29.
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