Australian Pork Limited (APL), the national representative for pig producers, has appointed Dig as its creative agency after a competitive pitch for the Get Some Pork on Your Fork campaign.
Dig has been tasked with increasing awareness and saliency of pork as an everyday protein option, by building meaning into the long standing Get Some Pork on Your Fork campaign.
The line, which first went to market in the early 1990s, is still recognised today by more than 90% of Australians.
“The team at APL are brave marketers, looking for distinctive and disruptive work that breathes life and emotion into the ‘Get Some Pork on Your Fork’ line," says Lisa Ramsey, managing director, Dig.
"The pitch process was very collaborative, so we couldn't be more excited to get some pork on our forks.”
Margo Andrae, CEO, Australian Pork: "We're really thrilled to have Dig join us and help build on our already iconic marketing campaign, to inspire even more Australians to discover the value and versatility of Aussie-grown pork."
The relationship kicks off immediately with a new campaign in development for launch early in 2024.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.