Graham Alvarez-Jarratt, former head of strategy at Leo Burnett, has joined dentsu Creative ANZ as strategy partner.
He will be the strategic leader across a large portfolio of brands working to connect creative, media and CX together.
Alvarez-Jarrat has led major accounts in both Australia and New Zealand, including Suncorp, Samsung, Diageo, PepsiCo, Hungry Jack’s, and the NZ Transport Authority.
Most recently, Alvarez-Jarrat worked on Suncorp’s One House To Save Many, which won an Innovation Grand Prix at Cannes, two Grands Prix at Spikes, and 3 Gold APAC Effies.
He is also passionate about the future of the industry and craft of strategy, teaching at AdSchool and regularly lecturing at UTS and the University of Sydney.
David Halter, chief strategy officer at dentsu ANZ, said: “Graham is one of the very best in the business, and will help take our strategy group to a new level.
"Graham’s new role at dentsu will allow him to explore the best solution for the client, no matter what the problem. His brief is to drive client growth be it through creative, media or a customer experience driven solution.”
Alvarez-Jarratt said: “I’m excited to be here at dentsu as the agency pushes into a new future, creating modern work and delivering results to our clients.
"I am so happy to be joining David, Kirsty and the team and work alongside them to make a real difference for dentsu’s clients.”
The appointment follows dentsu Creative appointing Avish Gordhan and Mandie van der Merwe as the business’ first chief creative officers.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.