Dentsu has extended its reported $150 million multi year media account with Woolworths, industry insiders confirmed to AdNews.
Woolworths, a top ten Australian advertiser by spend, and dentsu would not comment.
Danny Bass, a former CEO of IPG Mediabrands Australia, was appointed in August last year as dentsu's CEO of its media portfolio across the ANZ market.
Woolworths and dentsu have been working together since 2002, and in 2018 dentsu created Woolworths@DAN a bespoke agency to service the media strategy, planning and buying across the supermarket group, including the supermarket business, its financial and insurance services, department store Big W and alcohol brands Dan Murphy's and BWS.
In July last year, competitor Coles Group went to pitch for its agency roster and, similarly, after months stuck with its existing partners in Omnicom, with OMD, TBWA, and DDB to create its own specialised agency, Smith Street, delivering media, creative, CX and more capabilities.
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