Danny Bass, the former CEO of Dentsu ANZ and IPG MediaBrands Australia, is joining marketing measurement start-up Mutinex as chief revenue officer.
He joins Mutinex APAC CEO Mat Baxter and global CEO and co-founder Henry Innis.
“I’ve seen increasingly how the GrowthOS platform has become adopted much like Salesforce by the C-Suite. C-Suite leaders and marketing teams are looking for one, unified platform to make sense of how to invest their growth dollars across pricing, media and more," said Bass.
"That’s the platform our industry has been waiting for, and Mutinex has built it in GrowthOS. It’s why incredible leaders are joining them.
"And it’s why I see an amazing opportunity here to work to build this into a Salesforce-style platform for growth with both C-Suite leaders and our wider agency ecosystem.”
Bass was ousted as Dentsu Media CEO in April during a long foreshadowed restructure of the Japan-based advertising group.
Baxter, a former global CEO of media agency Initiative who joined the in May, and is an investor in the predictive marketing analytics platform, described Bass as a super capable and highly experienced industry leader.
"He has the exact pedigree Mutinex needs to continue our explosive growth and ambitious expansion both here in Australia and around the world. I couldn’t be more excited for him to join the team," Baxter said.
“Increasingly, businesses are focused on getting answers on how to grow instead of wading through reams of data. And as we evolve our product to do exactly that, it’s people like Danny that will help educate the market about these new, supercharged capabilities."
It was Bass’s breadth of experience that convinced global CEO Innis he was the right person to take on this particular remit.
“We’ve been scaling the go-to-market team for some time at Mutinex," said Innis .
"With a larger go-to-market team across both the APAC and US markets, and with EU to come, we felt that it was important to delineate clear leadership across the markets.
“Danny will work across both the US and APAC markets to drive our expansion further, embed with brands and ensure we maximise the value we also bring to our agency partnership channel.
“We anticipate Danny bringing significant maturity to how we service agencies as we move to a Salesforce-style model of engagement, and ensure we are building a technology that empowers every marketer to make the most effective growth decisions possible.”
Bass starts in his new role at Mutinex immediately.
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