Cyclone Creative wins Visit Albury Wodonga account

By AdNews | 25 October 2024
 

Suzy Watson.

Cyclone Creative has retained Visit Albury Wodonga after a competitive pitch process.

Known for its two regional cities, Albury (NSW) and Wodonga (VIC) has grown its visitor economy exponentially over
recent years through its single visitor brand; Albury Wodonga (AW).

AW will implement a multi-faceted campaign across partnerships, content, digital and above the line channels over the next two years.

Albury Wodonga's head of visitor experience and economy, Suzy Watson, said after a comprehensive and competitive pitch
process, it continues to be impressed with Cyclone Creative’s unique strategic and cultural thinking, its
proven track record and deep understanding of the tourism landscape.

"We are excited to continue our work with them in positioning AW as a must-see, bucket list destination for all Australians," she said.

Cyclone Creative's managing partner, Christian Vasquez, said this win is testament to the hard work, creativity and dedication of the creative agency's entire team and partners.

“We are incredibly proud of the work we’ve done together and are excited to have the opportunity to enhance the destination’s visibility, fuel tourism growth and help create memorable experiences for travellers," he said.

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