Cummins&Partners has appointed UK strategist Brad Hill as senior strategist.
He joins the Cummins&Partners integrated strategy department, which operates across brand, connections and CX.
Hill says he began following the agency back in the UK when the Meet Grant video was shared around his office.
“I’ve always relished working alongside creative and media teams, especially as they come together to create truly integrated campaigns," Hill says.
"The chance to do so again at an agency with a reputation like Cummins&Partners was a no brainer.”
Hill joins from HOME Agency in the UK where he spent more than eight years, including as head of strategy.
During his time at the agency he worked across its UK and New York offices on leading brands including Jaguar, LandRover, Bupa, Argos, Jet2 airlines and BWIN.
Cummins&Partners chief strategy officer Tom Ward says Hill has been a "real gem" to work with.
“He’s hit the ground running at C&P, making an immediate impact on our clients and our culture," Ward says.
"He brings smarts, speed, passion, experience across multiple categories and, most of all, a sharp strategic mind."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.