Adtech company Criteo has launched a global partnership program, Criteo Partners, that promises to grow its channel partners’ customers in Australia and New Zealand.
The program helps channel partners better utilise Criteo’s technology and shopper data to expand their business.
Australian independent digital maketing agency Sparro, which works with Webjet, Showpo, Industrie, Temple & Webster and Domino’s Pizza, is one of the first Australian agencies to join the program.
Criteo Australia and New Zealand commercial director Colin Barnard says there is a major blind spot in the Australian marketing industry where channel partners are missing out on utilising real-time shopper data.
"It's no surprise that agencies turn to search and social media companies' real-time data; however knowing what consumers buy rather than what they like or are looking for is more powerful," Barnard says.
"Many agencies and their customers are missing out on tapping into this data to reach the most valuable consumers to ultimately grow sales and profits."
Barnard says the program will give partners access to insights on two billion monthly active users and assist with upper-funnel solutions to help them attract, retain and grow their customer bases.
Sparro founder and partner Cameron Bryant says they are excited to be one of the first Australian agencies in the program.
“It aligns perfectly with our advertisers and allows us to drive even greater value for them,” Bryant says.
“Criteo Partners strengthens our collaboration, complementing my team’s expertise with relevant training. Like with our clients, we have a strong relationship with Criteo built through consistent communication and check-ins that focuses on client results."
Criteo Partners began rolling out globally from last October with a pilot group of 20 agencies including Sparro.
Criteo works with 500 of Australia’s leading brands, including Myer, The Iconic and MyDeal.
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