Freelancers Chris Hince and Andy Segal, former executive creative directors at Hardhat, have launched a new award, The DisOrder of Australia.
These awards, in a not too subtle dig at the upcoming Australia Day honours list, are aimed at those who fought for change in 2023 and show why protest really matters to the planet.
“Over the years, we’ve seen the rise and need for protest across our country,” said Segal.
“There are just so many issues where there is inequality and government inaction, that we wanted to acknowledge the passionate activists who aren’t afraid to fight the good fight. At the same time, we hope to inspire others to join.”
Hince said the two approached production companies and activist groups to lend a hand, and they all said yes immediately.
The launch spot features climate activists Charlotte Gallace and Diana Bolandparvaz from School Strikes 4 Climate, and Freja Leonard from Friends of Earth.
This year, an award will be given to an individual and a group or organisation. Next year, the duo aim to give out more awards across different categories."
“The Order of Australia is given to people who do great work, and we’re not taking away from that," said Hince..
"This is the award for those who stand up to the establishment and say enough is enough."
The awards have been handcrafted by Waterside Metal Art. This year the three judges for the awards are Freja Leonard from Friends of the Earth, prominent social activist from Extinction Rebellion, Brad Homewood, and leading senior advocacy campaigner, Adam Valvasori.
CREDITS
Founders and Creative: Hince and Segal
Production Company: Guilty
Executive Producer: Jason Byrne
Director: Yianni Rowlands
Photographer: Tom Franks
Sound: Craig Conway, Final Sound
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