This is a free excerpt from the AdNews November issue. To read the full article download a digital version of AdNews or subscribe to the print edition here.
Beer brands are renowned for making big, iconic ads. It's coming into summer so brewers are starting to spend, but are they being innovative enough? Meat and Livestock Australia's Andrew Howie, Havas' Helen King and The Hallway's Simon Lee critique some of the top brew advertising.
1. Coopers Sparkling Ale - Coopers by KWP Creative
2. Return to Rugged - James Boag by Melvin J. Montalban
3. Hard Earned Thirst - Victoria Bitter by Clemenger BBDO Melbourne
4. Here's to having a go - Tooheys by Host
5. River Run - Great Northern by Clemenger BBDO Melbourne
To read the full piece, download a digital version of AdNews or subscribe to the print edition here.
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