Independent digital publisher Concrete Playground has made a series of hires and promotions as it eyes growth with the return of events and travel across Australia.
Suz Tucker has been appointed editorial director and Samantha Zoratto as client services director.
Meanwhile, Tahlia Phillips has been promoted to general manager and Kristen Lazaric to commercial director.
“We are now incredibly well positioned as a business to support our team and our clients as we expand our collective ambitions,” says Concrete Playground founder and director Rich Fogarty.
“The challenges of the past year have made the business stronger, and with our growing team we can play an important role in helping to fast track the cultural revival of our cities.”
Tucker has previously worked as the long-time managing editor of Pedestrian.tv, shaping its tone of voice, editorial direction and social strategy in the publication’s early stages.
More recently she was at creative agency We Are Social for almost four years, where she led a department responsible for editorial strategy, always-on social content, content-led campaigns and influencer programs for clients including Netflix, Samsung Global, Audi, Foxtel and Red Bull.
Zoratto joins the Concrete Playground team after spending two years as client services director at The Urban List. With more than 10 years of publishing experience before this, Zoratto’s previous roles include a tenure as brand manager for Fairfax mastheads Good Food and Traveller.
Phillips joined Concrete Playground’s commercial team in 2015 and was promoted to commercial director in 2018 after cultivating major content partnerships with brands like American Express, Mazda, Lion and City of Sydney.
Lazaric has been promoted to the role of commercial director after 18 months working as senior partnerships director at Concrete Playground. Lazaric has spent the past decade working in Australia and the UK for platforms including Net-A-Porter, GQ and Vice, where she specialised in branded content solutions for luxury and lifestyle brands.
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