Independent brand and advertising agency Common Ventures has created ‘Salty Towels’ for its client network.
The limited-edition towel collection discloses the more uncouth inner thoughts of beachgoers, giving a voice to the unspoken truths of the shoreline.
Whether you’re alerting personal space invaders they need to kindly ‘rack off’, letting others know about your shameless ocean pee or deterring people from taking your valuables - Salty Towels has you covered.
Common Ventures partnered with Jacky Winter and artist Georgia Perry to bring the typographic towels to life.
The towels feature callouts such as “You’re too close, rack off”, “Please don’t steal my shit” and “Currently peeing in the ocean”.
Common Ventures creative director Jane Burhop said to kick-start 2025 the agency wanted to create something that celebrates the quirks of Australians typical day by the water, while airing out people's questionable beach antics or micro-aggressions.
“Beach culture is ripe for a little tongue-in-cheek commentary, and ‘Salty Towels’ does just that, with a touch of sass and charm," Burhop said.
"The collection launches just in time for the scorching weather so we can keep trying to pretend the summer break isn’t over. Here’s to the sandy bums, burnt tums, and unfiltered fun this summer season."
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