Commercial radio continues to reach a weekly audience of 12.3 million, with share of listening reaching 75.3%, the highest it has been in a decade.
Nearly half (49.9%) of commercial radio’s audience is now under 40, according to Commercial Radio & Audio (CRA).
Time spent listening (TSL) at-work for commercial radio also saw a significant increase in Survey 7, with listening up by 1 hour and 27 minutes YOY, now averaging 12 hours and 42 minutes per week.
Over 10 million listen in-car each week, a 2.7% YOY rise, representing 81% of the total commercial radio audience.
While listening on AM/FM devices is still the dominant platform and accounts for 69% of radio listening, streaming continues to surge, now reaching 3.3 million commercial radio listeners and representing over a quarter (27%) of that audience.
A third (33%) of listeners under 25 access commercial radio through streaming.
CRA’s CEO Lizzie Young radio remains an indispensable medium for delivering timely news, entertainment, and connection.
"The continued growth we’re seeing speaks to its deep engagement with Australian audiences,” she said.
“This strong performance across demographics and devices demonstrates radio’s unique ability to adapt to changing consumer preferences, maintain loyalty and grow our listener base in the demographics that matter to advertisers."
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