Advertising revenue for metropolitan commercial radio stations increased by 0.5% in February to $51.638 million compared to the same month a year ago, the twelfth month in a row of gains.
CRA chief executive officer Joan Warner says the slower rate of growth reflected a hangover from the Omicron variant outbreak in December and January.
“With state and international borders reopening and a federal election ahead, we hope to see advertising growth get back to a stronger footing in the months ahead,” she says.
Sydney stations reported a 2.7% riuse in ad revenue to $15.155 million in the month of February but the Melbourne market was 1.3% lower to $17.433 million.
Brisbane rose 0.6% to $7.844 million, Perth dipped 0.3% to $6.585 million and South Australia increased 1.1% to $4.620 million.
The figures are compiled by media data analytics company Milton Data and include agency and direct ad revenue.
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