Coca-Cola’s Christmas commercial launches on TV, online and in cinemas with a Real Magic message.
The campaign features a short film, with a boy who rallies neighbours to build a cardboard chimney in an apartment block, supported by a series of digital activations.
The 2 ½-minute film, created by dentsuMB UK and directed by Sam Brown of Rogue Films, and a series of shorter versions will be available in more than 90 countries from November 15.
"This is our first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola,” says Manolo Arroyo, Global CMO, The Coca-Cola Company.
“Coca-Cola has always believed in the magic of Christmas and this year, our campaign celebrates the real magic of human connections.
“With a simple and uplifting message of unity, inclusion and positivity at its heart, it aims to remind us that all we need for a magical Christmas is shared moments with community and the ones we love.”
The clip is HERE
https://youtu.be/VcIK6yVJQvE
In North America, Real Magic at Christmas will include a partnership with online fan connection platform Cameo. Consumers can request a personalised Cameo video from Santa himself (in English, Spanish or French).
Real Magic is Coca Cola’s Coca-Cola first new global brand platform for the Coke trademark in five years.
The Real Magic brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary.
Real magic happens when people get together and when what we share in common is greater than what sets us apart.
“We’re at an inflection point,” says Arroyo.
“The last 18 months have disrupted every aspect of life and presented us with a once-in-a-generation choice to go back to a binary, black-and-white way of seeing the world or help make the world a better place.
“Real Magic is about creating a movement to choose a more human way of doing things by embracing our unique perspectives.”
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