Hungry Jack's has awarded Clemenger BBDO its $36 million advertising account, which will involve a major strategic review of the brand's direction.
The account went out to pitch in August, bringing to an end Hungry Jack's 15-year relationship with incumbent agency MJW. The final shortlist of three also included McCann Erickson and BMF.
Hungry Jack’s national marketing director Jim Wilson said: "In the advertising game it’s rare to establish a partnership of that duration, and our lengthy association reflects just how successful the relationship has been. We are highly appreciative of MJW’s great work, talent and their relentless commitment to our business.
"One of Clemenger BBDO’s first tasks will be a major strategic review to provide a clear direction for the company over the next decade. Our vision is to take the brand to the next level in Australia and we are excited about working with the Clemenger team to realise that vision."
The pitch was handled by pitch consultant Peter McDonald of The Agency Register. Media planning and buying, handled by Maxus, is unaffected by Clemenger's appointment. The appointment is effective from January 2011.
Clemenger BBDO chief executive Andy Pontin told AdNews: "It is fantastic
to be working on a privately owned business. The people at Hungry Jack's
know the brand and the product inside-out, and they have a real desire
to move the business forward in the long term. I am looking forward to
a long term relationship."
Clemenger BBDO has been on a hot new business run of late, recently winning creative duties for the $50 million Virgin Blue
Group account.
The agency is currently pitching against M&C Saatchi for the Foxtel
account, and against Three Drunk Monkeys for the Ikea account.
Pontin said: "The last couple of years we have had a phenomenal run in terms of growth and new business wins."
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