Clemenger BBDO Melbourne steals the show at AWARD Awards

Clemenger BBDO's winning work - Meet Graham

Clemenger BBDO Melbourne stole the show at the annual AWARD Awards, taking out a total of 20 gold pencils, Agency of the Year, Best in Show and Chairman’s Choice.

The event, held by the Communications Council, delivered 35 gold pencils, 117 silver and 149 bronze awards for outstanding creative communications work in the Asia Pacific region.

Also a top achiever of the night, R/GA was awarded two gold gongs across Craft in Advertising- Film and Design, as did Revolver/Will O’Rourke with 2 gold pencils for Craft in Advertising - Film, and Design.

One gold award was awarded to Finch, Leo Burnett Melbourne, GPY&R Brisbane, J. Walter Thompson Sydney, Nylon Studios, Clemenger BBDO Wellington, Houston Group, The Editors, Goodoil Films, Alt.vfx and Blackbird.

Network of the Year went to BBDO, Client of the Year was awarded to Transport Accident Commission, and Production Company of the Year was presented to Exit Films.

Best in Show was awarded to Clemenger BBDO Melbourne for its Meet Graham campaign for Transport Accident Commission.

Presented by Glenn Cole, founder and creative co-chair of 72andSunny, the Chairman’s Choice award went to The Boys by Clemenger BBDO Melbourne for Bonds / Pacific Brands Underwear Australia.

“It was hard to select The Chairman’s Award. The struggle was real. In the end, I chose “The Boys” for Bonds. I respect that this team and client created a distinctive, disruptive, and original new brand voice. It’s one thing to nail a one-off project execution. It’s a hell of a lot harder to create a voice for an organisation that sets the table for the next decade. It’s definitely harder than it looks,” Cole said.

Bonds Boys is now in its second year and the amusing talking testacles continue to win awards at home and overseas.

On the night, Cole added that he tried not to award it to Bonds just on a funny gag, but hailed its “disruptive power”. He also called it “super dumb”, but quickly added that was a compliment.

“If you get to know me,” he said, “ you'll know to take that as the highest compliment”.

Recognising the most prolific of entrants, Creative of the Year was awarded to Gavin Chimes, Marcel Sydney – an award that considers those being credited across the most individual campaigns that won Bronze, Silver or Gold.

This year, Tom McFarlane of M&C Saatchi, one of the Australian advertising’s most influential and effective creatives, was inducted into the AWARD Hall of Fame, celebrated for outstanding achievements.

“Congratulations to our long list of finalists and winners, especially to Clemenger BBDO Melbourne for being awarded Agency of the Year and our first ever solid Gold Pencil for Best in Show. This year a record number of 35 gold pencils have been awarded - a figure which bears testament to the outstanding level of talent in the Asia Pacific region," AWARD chair Wilf Sweetland said.

This year again AWARD highlighted the top five agencies, clients, production companies, and Network of the Year:

Agency of the Year – Top 5

1. Clemenger BBDO Melbourne
2. DDB Group New Zealand
3. Clemenger BBDO Wellington
4. The Monkeys
5. R/GA Sydney

Production Company of the Year – Top 5

1. Exit Films
2. FINCH
3. The Sweet Shop
4. Goodoil Films
5. Revolver/Will O'Rourke

Client of the Year – Top 5

1. Transport Accident Commission
2. Mars Australia
3. Google
4. Bonds / Pacific Brands Underwear Australia
5. SKY Television New Zealand

Network of the Year – Top 5

1. BBDO
2. DDB
3. TBWA
4. Leo Burnett
5. Havas Worldwide

Creative of the Year

Gavin Chimes
Agency: Marcel Sydney

Chairman’s Choice

Title: The Boys
Agency: Clemenger BBDO Melbourne

Best in Show

Title: Meet Graham
Agency: Clemenger BBDO Melbourne
Client: Transport Accident Commission

Gold Winners

Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: The Lucky Ones
Agency: J. Walter Thompson Sydney

Category: Film & Video

Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Hello
Agency: Clemenger BBDO Wellington

Category: Film & Video

Subcategory: Television Commercial, Campaign. 30 Seconds
Title: The Boys
Agency: Clemenger BBDO Melbourne

Category: Integrated Campaign

Subcategory: Integrated Campaign
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Poster & Outdoor

Subcategory: Charity, Individual. Any Size/Format
Title: Life Saving Stickers
Agency: GPY&R Brisbane

Category: Poster & Outdoor

Subcategory: Interactive and/or Moving Indoor, Individual
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Public Relations

Subcategory: Best Integrated Campaign Led by PR
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Direct Marketing

Subcategory: Integrated Solutions
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Direct Marketing

Subcategory: Alternative Media, Individual
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Design

Subcategory: Environmental Design
Title: The Tailor Made Store
Agency: BWM Dentsu

Category: Design

Subcategory: Large Identity and Application (Above $50,000)
Title: Qantas Rebrand
Agency: Houston Group

Category: Design

Subcategory: Weird and Wonderful
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Design

Subcategory: Entertainment Design
Title: Google Play, "Through the Dark"
Agency: R/GA Sydney

Category: Digital

Subcategory: Apps - Charity
Title: Reword
Agency: Leo Burnett Melbourne

Category: Digital

Subcategory: Digital Kiosk, Point of Sale, On-site, Outdoor Digital
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Digital

Subcategory: Online Promotion, Campaign
Title: Hungerithm
Agency: Clemenger BBDO Melbourne

Category: Innovation

Subcategory: Creative Innovation / Technological Innovation
Title: Meet Graham
Agency:Clemenger BBDO Melbourne

Category: Promotion & Experiential

Subcategory: Best use of Experiential Marketing in a Promotional Campaign
Title: Meet Graham
Agency: Clemenger BBDO Melbourne

Category: Promotion & Experiential

Subcategory: Best use of Other Digital Media in a Promotional Campaign
Title: Meet Graham
Agency: Clemenger BBDO Melbourne