Christchurch & Canterbury Tourism via its creative agency Iris Worldwide have appointed Atomic 212 to manage media planning and buying for its forthcoming tourism campaign.
The media agency's first task is to develop a strategy to promote the destination to Sydneysiders through a mix of targeted radio and digital media, driving prospects to enter a competition where they are able to win day trip elements of their planned itinerary to Christchurch & Canterbury.
Atomic 212 CEO Jason Dooris said it was a “privilege to work with Christchurch & Canterbury in its drive for well earned recovery and growth. The team at Iris Worldwide are a dream to work with; talented, smart and creatively nimble”.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Need a job? Visit adnewsjobs.com.au.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.