CHEP Network is the new creative agency for Officeworks following a competitive pitch.
The agency will work across Officeworks’ brand and retail campaigns, taking over from AJF which held the Officeworks creative account for more than nine years.
Officeworks General Manager Marketing & Insights, Jessica Richmond,: “With our brand and business entering a new phase of growth; while a difficult decision, we felt the time was right to refresh our creative agency.
"We have had a fantastic partnership with AJF for over nine years, and we are grateful for the award-winning and commercially successful work that we have been able to deliver together, and for the strong relationships with the team. We wish them well for the future.
"We were impressed with CHEP Network’s strong creative and strategic capability, coupled with their extensive infrastructure and their understanding of both brand and retail work.
"Their obvious passion for growth and innovation shone through in the pitch process, and we are excited to make bigger things happen together for Officeworks through this new partnership.”
CHEP Network COO and MD, Melbourne, Andrew Drougas: “We are delighted to be going into partnership with a great Australian brand in Officeworks.
"We look forward to applying the full force of the CHEP Network to make the sort of work that will help to grow the Officeworks business even further.”
AJF Head of Account Management, Susan Bird: “AJF is very proud of the successful partnership we had with Officeworks for almost 10 years.
"We shared many great achievements including significant lifts in brand health, strong effective campaigns that delivered 10 Effies and an IPA award. We wish Officeworks all the best for the future and we look forward to seeing the team continue to make bigger things happen.”
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