CHEP Network has topped the 2023 Effie Awards finalists league table with 19 positions in the shortlists.
Among the campaigns In CHEP's finalist spots is its work Flipvertising for Samsung, which won a Grand Prix at Cannes Lions this year in the Social & Influencer section.
The network also had three spots for Nutricia with “How little Karicare bucked the formula to outpace category growth 4 to 1”.
Coming in second is The Monkeys, part of Accenture Song, a finalist in 14 categories, followed by AdNews Agency Of The Year BMF on 13 and Ogilvy Australia with 12.
Lilian Sor, chief strategy officer, CHEP Network, says the Effies have a well-deserved reputation as being one of the hardest awards shows to win at.
"To have such a strong and diverse list of finalists is testament not only to the wonderful breadth and depth of talent at CHEP, but also huge point of pride that we can continue to help our clients demonstrate to their stakeholders that the work we help create for them works," Sor told AdNews.
"A big thank you to our team and clients for the rigorous debates, spirit of collaboration and the fun we’ve had along the Effies journey. We look forward to celebrating with all the other finalists at the awards night.”
The Advertising Council Australia announced 110 finalists from 27 agencies representing 46 clients in round two of 2023’s Australian Effie Awards.
DDB Australia gained six finalist spots with work for McDonald’s Australia, including: “The Great Potato Debate – How a product name sparked an interstate dispute.”
ALDI campaigns, including Christmas, gathered five categories in the finals for BMF. Its work for Tourism Tasmania -- How anti-ordinary thinking drove anti-ordinary results for Tasmania’s Off Season -- gained four spots.
The league table:
M&C Saatchi also had five finalist spots with work for Big W, including “Revitalising BIG W by celebrating the real every day of modern families”.
This year’s lamb commercial, for Meat & Livestock Australia, grabbed four places for The Monkeys, part of Accenture Song.
The Monkeys, part of Accenture Song, also picked up four finalist positions for its work with Beam Suntory, including: “Stick that in your chairhole: How Canadian Club became Australia’s most-loved spirits brand.”
And the agency’s work for The Government of Tuvalu -- How can a country exist without land? -- gained four spots.
Dentsu Creative won three places with Toyota, “How Toyota brought an enduring feeling of quality to the grudge of car maintenance.”
The KFC Degustation campaign was placed in three categories for Ogilvy Australia. The agency also gained three spots for Nestle Australia with “Waking Aussies Up To Goodness”.
Special Australia gained five for its Virgin Australia campaign: “Virgin Australia: A Remarkable Comeback Story.”
And Special Group gained three for its work for Uber: “How leaning into confusion helped bring clarity to Uber One membership.”
Special Group Australia had one spot for Bonds: “How some innovation ‘down there’ and a little imagination grew market share with Aussie guys for BONDS.”
Showpony Advertising had three with “Go a Moe's” for On The Run Pty.
Howatson+Company picked up a finalist position with Maurice Blackburn and “How How Exhibit Ai made the injustice of offshore detention visible to millions of Australians”.
The independent also got two spots with work for the Lord Nelson: “It's not for everyone: How Australia's oldest pub brewery put the craft back into craft beer.”
R/GA has three with “Selling the game, by not selling the game” for A-Leagues.
Saatchi & Saatchi had two for its work with Arnott’s: “How little moments made big bickies for Arnott’s.”
Thinkerbell gained two spots for its work with Lion, including “How four digits instantly turned the tide on a titan of beer”.
Innocean Australia is a finalist in the positive change category for “How AMCS (Australian Marine Conservation Society) overcame eco-avoidance and recruited the next generation of ocean conservationists through the power of song."
The tally:
|
CHEP Network |
19 |
|
The Monkeys, part of Accenture Song |
14 |
|
BMF |
13 |
|
Ogilvy |
12 |
|
DDB |
6 |
|
M&C Saatchi |
6 |
|
Special Australia |
6 |
|
Howatson+Co |
4 |
|
Dentsu Creative |
3 |
|
Thinkerbell |
3 |
|
Showpony Advertising |
3 |
|
Special Group |
3 |
|
R/ GA |
3 |
|
Saatchi & Saatchi |
2 |
|
BCM Group |
2 |
|
Dig |
2 |
|
Black Sheep Advertising |
1 |
|
Bullfrog |
1 |
|
Deloitte Digital |
1 |
|
Innocean |
1 |
|
Richards Rose |
1 |
|
TAFENSW |
1 |
|
TBWA\Melbourne |
1 |
|
UM Australia |
1 |
|
whiteGREY |
1 |
|
Wunderman Thompson |
1 |
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