L to R: Nicola MacAlister, Lawrence Parmenter, Tom Dabner, Lauren Lawson and Jaron Lionel.
Independent brand and creative agency Chello has added five senior hires, strengthening its expertise across creative, strategy, account management, copywriting, and video production.
The new team comprises Tom Dabner as creative strategy lead; Lawrence Parmenter as creative director; Lauren Lawson as senior account director; Nicola MacAlister as copywriter; and Jaron Lionel as senior video creative.
Dabner steps into his role at Chello from SomeOne Sydney, where he was a partner following its acquisition by VCCP.
Parmenter, previously with Chisel, helped reposition Nando’s as a youth culture brand in the UK and led TikTok launches for Tinder and LinkedIn in Australia.
Lawson's previous agency role saw her lead Football Australia’s #Equaliser campaign in support of better women’s football facilities during the 2022 federal election, which secured over $18 million in election commitments.
MacAlister's portfolio includes global campaigns for Spotify, such as scripting the Brit Awards and launching Spotify Audiobooks in the UK.
Lionel joins from a London-based creative agency ZAK, where he led the creative development for G-Shock’s ‘Built Different’ campaign.
Chello MD Lindsay Rogers said the brand has always believed in the power of smart, creative thinking to drive meaningful results.
"These new hires bring fresh perspectives and deep expertise that will help us push boundaries and create work that truly resonates," said Rogers.
"With recent standout campaigns for brands including My Muscle Chef, Chery Motor, Shopify and Klaviyo already under our belt, this team positions us to do even more. It’s a strong team able to tackle our client’s biggest brand and marketing challenges.”
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