More than 1,000 digital screens by Cartology are on track to be live by July as part of a partnership with Vicinity Centres.
Australia’s largest shopping centre Chadstone, which receives over 20 million annual visits, will have almost 100 new small format screens installed alongside the existing large format network.
Screen installations are also underway at a further 53 centres with more than 242 small format screens now live. These complement the existing 134 Vicinity large format screens now live through Cartology as the rollout of Australia’s largest retail out of home network continues.
Cartology MD Mike Tyquin comments said this is a significant rollout that’s flexed the out-of-home company's procurement and installation management muscles, while doubling down on its retail out of home proposition and insights offering.
“We’re going big in coverage as we build momentum around a market leading retail out of home network that offers renewed potential for brands to reach customer audiences at scale and whilst tapping into Cartology’s unique customer insights," he said.
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