Cartology has renewed its long term retail out-of-home (OOH) partnership with Mirvac, with the addition of the Broadway Centre.
The agreement will see Cartology own, manage and operate over 230 small and large format retail out of home screens within nine Mirvac centres across Australia’s eastern seaboard including Birkenhead Point, Broadway Sydney, Greenwood Plaza, Moonee Ponds, Orion Springfield and more.
Broadway Centre is located on the fringe of the Sydney CBD and hosts over 11 million annual customer visits. I
Cartology's GM of commercial development and new business, Tom Windeyer, said this partnership enables both FMCG and non-FMCG brands to forge meaningful connections with their target audiences at the right moments during their shopping journeys.
"Fueled by our robust customer insights, we can connect brands to the right customers and deliver more relevant and impactful experiences in-centre," he said.
Mirvac’s GM of retail, Alison Flemming, said Mirvac’s partnership with Cartology has been a fantastic collaboration to date.
“Our aim is to create engaging and relevant experiences for our customers across our retail centres and we are confident this partnership with Cartology and the Woolworths Group, will help us achieve that goal” she said.
The partnership announcement follows Cartology's retail out of home growth with Vicinity Centres nationwide, bringing its total retail out of home offering to more than 3,400 screens.
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