Carat will be the media agency for the RSPCA in Victoria following a competitive pitch.
The Dentsu Aegis agency announced the win today, with the new account to join its other non-for-profit accounts The Big Issue and the Leukaemia Foundation.
Campaign and communications manager at RSPCA Victoria, Bekki Davis, said the agency's experience in the not-for-profit sector was pivotal to winning the account.
“We are very excited to be working with Carat – it already has experience working with not-for-profit and we know the team will offer informed insight through this experience,” Davis said.
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