Carat has won the media account for jewellery retailer Pandora across Australia and New Zealand.
The win follows a three-way pitch against Mindshare and incumbent IKON.
“We are thrilled to work with the team at Pandora sharing their mission to attract high value customers by putting real people at the heart of everything we do," Carat ANZ CEO Sue Squillace says.
"The Carat team is also looking forward to being a part of the next phase of their brand transformation.”
The agency has created Team Pink, an integrated team led by Carat, together with Dentsu’s digital performance marketing agency, iProspect, who were the incumbent for Pandora’s digital requirements.
“We have had a brilliant and long-standing relationship with Pandora for many years now," iProspect general manager Tom White says.
"So, it’s great news not only to extend this relationship, but to be able to combine with our sister agency, Carat, to form Team Pink and deliver on Pandora’s consumer focused future.”
The challenge which Team Pink identified was how to build a deeper relationship between Pandora’s audience and its brand.
“Following on from our global rebrand in 2019, we sought new strategic vision and we are so pleased to have found that in the combined expertise of Carat and iProspect," Pandora marketing director, Pacific, Catherine Rose says.
"We look forward to collaborating with Team Pink as we continue to modernise the Pandora brand and drive momentum, this year and beyond.”
The account will include an integrated strategy of planning and buying across TV, print, OOH, digital, SEO, social media and mobile and will launch on June 1.
This adds to the list of Carat’s recent wins over the last year, including, Hisense, Medibank, L’Oréal and Energy Australia.
Carat Melbourne managing director Joseph Pardillo departed the agency earlier in the year after eight years. CEO Sue Squillace is currently overseeing the Melbourne team in the interim until a replacement has been found.
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