Carat SA will be responsible for media planning and strategy for EnergyFlex, an Australian veteran-owned energy analytics and renewables education company.
Carat will partner with EnergyFlex’s other agency partners, including TBWA, as EnergyFlex launches its first ever brand campaign.
Carat SA MD Adele Gibb said at Carat, and dentsu more broadly, the teams are passionate about wanting to leave the world a better place.
"Working with an exciting brand like EnergyFlex really delivers upon dentsu’s B2B2S philosophy which is all about creating work that is good for business, good for people and good for society," she said.
EnergyFlex CEO and co-founder Garry Harding said the company wants to make it as easy as possible for Australians to understand the positive impact of the renewable energy transition on their financial, community, and energy wellness.
"Importantly, we want to make the tools and education available to as many Australian homes and businesses as possible, which is why we’re excited to partner with Carat SA, who can help us spread the word, raise awareness, and get Australia Renewables Ready," he said.
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