Beacon Lighting has retained Carat as its media agency without a competitive pitch.
Carat, which has held the $7.5 million account for three years, was reappointed off the back of a successful partnership during which the business achieved record results.
The remit will now include growing Beacon’s ecommerce division, launching their trade offering and launch advertising in the US markets. Beacon has also reengaged the dentsu programmatic speciality which had previously been executed through a third party.
Carat Melbourne MD Chris Ernst says Carat will extend the partnership with Beacon into new markets: “It’s been a thrilling ride over the past 24 months as the business has experienced record results, and we’re looking forward to continuing to support and influence that growth momentum for years to come.”
Beacon Lighting CMO Prue Robinson says Carat has been a trusted partner over the past three years: “Their expert understanding of people and their consumption habits paired with end-to-end planning, negotiation, and trading expertise have helped us invest our media with intelligence, creativity and to maximum effect.”
Carat Melbourne has also appointed Emilia Chambers head of digital.
Chambers has spent the past nine years with the dentsu business, starting in 2012 with Mitchell Media before heading to the UK where she spent five years working with Vizeum, Amplify and iProspect, before returning to iProspect in Australia.
She then transitioned into the Carat team as client partner guiding the digital strategy and client leadership for Beacon, Kraft Heinz, Twinings and Our Watch.
In her new position Chambers will lead Carat Melbourne’s digital offering, managing the deployment of Carat and dentsu’s proprietary technology. Chambers says she is looking forward to the new role:
“I have loved being a part of the journey and growth of the dentsu media business for the past nine years. Now being with the Carat team back in my hometown I’m excited about what the future holds for the agency, and the positive impact that I can have in this new position”.
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