Dentsu Aegis Network's media agency Carat Australia and brand experience and entertainment agency MKTG have teamed up to launch a virtual one-day festival, Carat COUCH-ELLA 2020.
The invitation-only event, held on Thursday May 14, has been sent to clients, media partners, Carat and Dentsu staff and journalists with the offer to join in on a day that is sure to be bursting with inspirational content and providing much relief within this new normal.
“We felt it was very important to enjoy some time together with a shared interest and passion for the industry we are in and to engage with our clients, staff and our media partners in a fun, unique and exciting way," Carat Australia CEO Sue Squillace says.
“It’s so important to remain connected, stay positive and upbeat about our industry, and the opportunities media provides businesses to connect with audiences and drive the economy. This will be a united industry on show."
The festival begins at 9am, running until 6pm and will navigate through entertainment segments such as comedy, fitness, mental health, DIY, cooking and singing.
The Today Show’s entertainment reporter, Brooke Boney, will be there to introduce several of the segments, while musician and entertainer, Hugo Bladel, will be the festival’s MC, connecting the dots between segments and making sure energy levels are up.
There will be a range of topics to keep viewers engaged throughout the day include a financial fitness program, some old school exercise, meditation, dance classes and music artists.
There will also be sporting heroes, celebrity chefs and renovation experts providing advice, and tips for staying mentally fit in isolation.
Guests will gain access to an author sharing his debut book, the international debut of a song from an Australian drag queen and entertainer, plus some special guests from LA.
To bring Carat COUCH-ELLA 2020 to life, the agency partnered with Nine, Network Ten, Seven, Nova Entertainment, Daily Mail Australia, ARN, oOH Media and Junkee, QMS, News Corp, Foxtel Media, and Verizon Media.
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