DDB Sydney, The Monkeys, part of Accenture Song, Howatson+Company, M&C Saatchi, Ogilvy, The Hallways and TBWA\Melbourne are among the Australian teams shortlisted at Cannes Lions.
The Monkeys, part of Accenture Song, appear in categories including Audio, Craft, Direct, Music and Entertainment.
DDFB Sydney is in Innovation, Outdoor, Direct, Social & Influencer.
M&C Saatchi’s work for the Minderoo Foundation is recognised several times.
Howatson+Company gets a mention including for its much awarded Modibodi work.
Cannes Lions received 26,753 awards submissions for 2024.
“As a barometer for the global industry, this is when we see interesting shifts across the global landscape – We’ve seen continued growth in the Creative Effectiveness Lions, which has received the highest number of submissions since its launch in 2011, demonstrating that there’s a strong commitment to creativity as a growth driver," said Simon Cook, CEO, LIONS.
"The shift in he makeup of companies is also interesting, with the number of brand submissions rising 6% and media owners are up a significant 31%, demonstrating the breadth of investment in creativity across the full spectrum of branded communications.
"Our Juries are already curating a body of Lion-worthy work and we look forward to seeing the work that will set the benchmark for another year and show us the way forward.”
Some of the shortlisted work with Australian connections:
INNOVATION
DDB Sydney for its Volkwagen RooBadge campaign, developed with NAKATOMI, The University of Melbourne, VERT Design and Flying Robot.
AUDIO & RADIO
The Monkeys, part of Accenture Song ,for its Hello Christmas campaign for Telstra. Media by OMND Sydney and PR Herd MSL Sydney.
Howatson+Company has been shortlisted three times in the audio and radio section for Touch for Mastercard. Media by Carat Sydney and PR TBWA/Eleven Sydney.
FILM CRAFT
Sydney Opera House's music video Play It Safe to celebrate 50 years via The Monkeys, part of Accenture Song. Play It Safe was written and composed by Australian singer Tim Minchin and produced by Revolver x Somesuch.
OUTDOOR
Dentsu Creative has been shortlisted in Outdoor for its campaign Aid Aisle for Freshchoice.
DDB Sydney shortlisted twice in Outdoor for its Volkwagen RooBadge campaign, developed with NAKATOMI, The University of Melbourne, VERT Design and Flying Robot.
DDB Group Melbourne shortlisted for Movember’s Mancestry.
M&C Saatchi for Minderoo Foundation’s This is our warning.
VML Melbourne shortlisted three times in Outdoor for FitChix’s Honest Eggs. Media by Mindshare Melbourne.
Ogilvy Melbourne’s Til it's Done campaign for Football Australia and the Matildas.
Ogilvy’s 10 vs 10 for Dove, a campaign to highlight how young girls are being exposed to adult skincare content.
TBWA\Melbourne and Eleven’s Winnie-The-Pooh: The Deforested Edition for Who Gives A Crap.
DESIGN
The Hallway’s Cardboard Cake for Wholegreen Bakery has been shortlisted for a Design Cannes Lions.
DIGITAL CRAFT
M&C Saatchi’s The Plastic Forecast for the Minderoo Foundation has been shortlisted twice.
DIRECT
The Monkeys, part of Accenture Song, for its Hello Christmas campaign for Telstra. Media by OMND Sydney and PR Herd MSL Sydney.
CHEP Network, Melbourne with Climate Doctor's Certificate for School Strikes 4 Climate.
M&C Saatchi’s The Plastic Forecast for the Minderoo Foundation.
DDB Sydney, adam&eveDDB for the The Original Mouthful campaign. Media by OMD.
PR
M&C Saatchi Australia for its Not-for-Profit / Charity / Government, Real-Time Response and Research, Data and Analytics campaign for the Minderoo Foundation. The Plastic Forecast combines research on atmospheric plastic with daily weather forecasts to estimate the daily ‘plastic fall’ in an easy-to-understand weather report for Paris.
CHEP Network Melbourne for its Real-Time Response and Corporate Purpose & Social Responsibility campaign Climate Doctor’s Certificate for School Strike 4 Climate. It’s a sick note signed by a different kind of doctor: prominent climate PHDs including David Karoly, councillor on the Climate Council of Australia and professor emeritus at the University of Melbourne, and Nick Abel, honorary associate professor at ANU College of Science.
TBWA Melbourne/Eleven Melbourne for Challenger Brand and Corporate Purpose & Social Responsibility campaign Winnie-The-Pooh: The Deforested Edition for Who Gives A Crap. The campaign is a first-of-its-kind reimagining of the children’s book to highlight the impact of deforestation across the globe.
Ogilvy Australia for its Single-Market campaign Kentucky Fly Chicken for KFC. The campaign was produced by Hogarth Worldwide, Sydney.
TBWA/ Eleven Sydney for its Corporate Purpose & Social Responsibility campaign The First Wheelchair Ballkid for Mastercard. Mastercard unveiled Australia’s first wheelchair ballkid pilot program to demonstrate the potential of wheelchair users to be ballkids in tennis tournaments around the world.
INDUSTRY CRAFT
Leo Burnett Sydney for its Art Direction: Brand & Communications Design campaign In Her Boots for Johnnie Walker.
Clemenger BBDO Melbourne for its Art Direction: Outdoor campaign Hi-Vis Humanity for Department of Transport and Operations.
Ogilvy Australia for its Copywriting: Print & Publishing campaign ‘Til It’s Done for The Matildas for Football Australia
SOCIAL & INFLUENCER
Bursty Company Melbourne hfor its Innovative Use of Creators, Influencers or Celebrities campaign for Winning the World Cup and Changing History: OG Champion x PUMA.
Special Sydney (alongside Special US) for its Social Film campaign Be Honest for Uber Eats.
Howatson+Company Sydney for its Social Film Series I’m Dying inside for Modibodi.
DDB Sydney (alongside adam&eveDDB London) for its Single-Market campaign The Original Mouthful for McDonald’s.
ENTERTAINMENT
The Monkeys, part of Accenture Song, for its Fiction Film: Up to 5 minutes and Social Behaviour & Cultural Insight campaign Play It Safe for the Sydney Opera House.
ENTERTAINMENT LIONS FOR MUSIC
The Monkeys, part of Accenture Song, for its Use of Original Composition campaign Play It Safe for the Sydney Opera House.
ENTERTAINMENT LIONS FOR SPORT
Ogilvy Australia Melbourne for its Brand Storytelling and Fan Engagement/Distribution Strategy campaign ‘Til Its Done for Football Australia for The Matildas.
The Monkeys, part of Accenture Song, has been shortlisted for its Use of Humour campaign England Bitter for Victoria Bitter.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.