CADA, Australia’s home of Hip Hop and R&B, announced that the multi-platform brand hosted Big Icon Energy, a live
studio recording with Flex and Froomes powered by BONDS.
The bespoke event in Sydney on October 24 gave fans exclusive front-row seat to the creation of CADA content and join the "titans of the internet" discuss themes from the new Bonds range, Big Icon Energy.
Andy Walsh, head of commercial strategy at CADA, said: “We’re excited to be working with Bonds as this campaign taps into the heart of CADA audience passions, exploring the power of global cultural icons and how they drive social impact.
This special collaboration sees Bonds leverage the full CADA network across digital, podcast, radio and social channels, driving broad impact with 18-29-year-old Australians.”
CADA host Lillian Ahenkan, aka Flex Mami, said: “One thing about me, I won’t ever miss an opportunity to rant, ideate and share stories — especially ones that nourish young minds (mine included!).
I’m so stoked that Bonds Big Icons and CADA have joined forces to cultivate an environment that helps bring this to life. By allowing people to join us in a physical space (very rare) chat about overcoming fears, channelling skills and embracing their own icon energy.”
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