Bureau of Everything (BoE), the creative shop founded by Cam Blackley and Emily Taylor, has been appointed agency of record for a so far unnamed eBike brand due to launch in Australia later this year.
“Trying to find a partner to offer us something truly unique in this space was tricky,” said the founder of the new eBike brand, Abe Mikhail, says of working with Bureau,
“BoE was quick to show us the magic we were after and already feel like an extension of our team. The brand they are bringing to life for us is the perfect mix of wicked and smart.”
The agency is charged with the naming, brand design, packaging and the launch campaign.
“We’re blessed to be able to influence a brand so completely like this,” said Cam Blackley.
“To design a brand from scratch, but also to be let in on the manufacturing process and shape key product design decisions was always part of the creative dream for bureau. That and launching a brand that will help you outrun the fuzz.”
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