Commercial raido in australia has welcomed the federal budget's continued assistance through the ongoing JobKeeper scheme and the new JobMaker Hiring Credit.
Joan Warner, Chief Executive Officer of CRA, says this should provide opportunities for many broadcasters.
However, she says the industry still awaits movement on the requests to lessen the administrative load for radio and reduce excessive red tape.
"Assistance to the media sector through ongoing programs is welcomed, however we would have liked to see a commitment to the PING (Public Interest News Gathering) program for future years, along with similar types of support for metropolitan commercial radio operators," she says.
"Radio has been one of the most significantly impacted industries in terms of revenue during the COVID-19 crisis, with cutbacks, restrictions and shutdowns affecting many of radio's main advertising sectors.
"We hope to see asset write-offs and tax offsets provide a boost to consumer spending, and subsequently advertising revenue.
"We will also continue to seek the federal government’s financial support for the expansion and rollout of DAB+ digital radio in regional areas, where commercial radio is a vital source of information and connectivity in emergency situations for the majority of regional Australians, including during the recent bushfire crisis.”
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