Broadsheet has appointed Skye Rugless to the newly created role of director of reader revenue as it prepares to launch a new membership program.
Rugless, who joins from the ABC, will be responsible for driving growth through audience-direct revenue and first-party data. She will also oversee marketing at the publication.
In a new development for Broadsheet, Rugless will lead a new team to launch its soon-to-be-announced subscription membership program, and will drive Broadsheet’s ecommerce and the affiliate programs.
“The membership program is key to growing our brand and the value of our independent media business, and Skye is the perfect person to be leading this product and new team,” says Broadsheet Media development director Stephanie Goldwater.
The new subscription membership product will launch in the fourth quarter, offering Broadsheet readers a deeper connection to their cities. Broadsheet will remain a free platform, with the membership an additional offering.
“When I returned to Australia from working overseas, I had no idea where to dine, get good coffee or go out at night,” Rugless says.
“Broadsheet saved me socially (and emotionally), and to this day, continues to help me rediscover my old stomping ground.
“When I heard it was launching a membership program, I just had to be a part of it and put my experience working in the news and entertainment industries to good use. I can't wait to see the enhancement of the Broadsheet brand through this exciting next stage of growth.”
During her time at the ABC, Rugless drove audience acquisition and retention for major ABC brands. She also has previous experience at News Corp working across The Australian and The Times (UK) subscription products.
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