Product push
Yahoo7 has hired of Arul Baskaran as head of product for Australia and New Zealand. Baskaran has 15 years digital and broadcast experience, spending almost a decade with the ABC, including four years as head of online and multiplatform, overseeing strategy and delivery of the ABC's online, mobile and IPTV products.
Native training
King Content has teamed with the Walkley Foundation to boost the brand journalism training available to Australian journalists. The Foundation said with the growth in native advertising it would hold a series of co-hosted training sessions with King Content in 2015. The move has grown out of the Walkley Foundation's Storyology media creativity summit to be held in Sydney from 1 to 4 December.
Landor creates new role
An expanded client base in Sydney has prompted design agency Landor Associates to create a new role of strategist, appointing Anna O’Donoughue to the position. O'Donoughue joins the company from Houston where she was working as a strategist across brands such as Qantas and Macquarie Bank. She also has FMCG and further corporate experience across various agencies including DDB, Naked and Host.
Suncorp's Reinke ads data to remit
Suncorp marketing boss Mark Reinke has expanded his remit to take in data and customer. He takes on the role of general executive of customer, data and marketing to better reflect the activities of his business.
Life Without Barriers launches new brand identity
Not-for-profit Life Without Barriers has launched a new brand identity “to celebrate a new chapter in its journey” and 20 years of operations. The service originally worked with the government sector to provide care services but is now taking a more consumer-focused approach to social care.
Adshel bolsters team
Outdoor ad firm Adshel has bolstered its team with a number of appositeness. David Roddick joins as chief revenue officer. Former News Corp WA sales director Michael Riach joins as head of sales in Victoria. Karin Galloway and Kim Norman, both join as group sales managers in NSW.
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