Brendon Cook, who founded of oOh!media in 1989, and Charmaine Moldrich, CEO of the Outdoor Media Association (OMA), have been honoured at the 2022 World Out of Home (WOO) congress in Toronto.
Cook, sometimes referred to as the father of OOH in Australia, gained a Lifetime Achievement Award and Moldrich a 2022 Leadership Award.
WOO said: "Moldrich has provided 12 years of inspiring leadership for OMA including major breakthroughs in audience research and measurement."
Cook is a former board member of WOO and leads two expert panels on programmatic OOH at Toronto's congress this year.
He was also inducted as an inaugural Honorary Lifetime member of the World Out of Home Organisation Fellowship.
WOO said: "Cook built oOh! into Australia and New Zealand' s leading OOH media company and a major player on the world stage."
WOO President Tom Goddard says Brendon Cook and Charmaine Moldrich are legends of the global OOH industry.
"No-one has done more to turn OOH into a major, top of mind medium than Brendon Cook and we're delighted to honour him."
Goddard says Charmaine Moldrich has led her organisation through a truly testing time for the industry with "vision, maturity and optimism, three things that mark out great leader"s.
The UK Specsavers campaign, Should’ve gone to Specsavers, won the Classic OOH Award at the World Out of Home’s Global Congress in Toronto. The campaign was produced by Specsavers in-house team, specialist Talon and MGOMD.
The Digital Out of Home winner was Naked Eye 3d+ interactive experience from China’s Dongfang Chuxiao Media Group
Burr Smith President and CEO of Broadsign in Canada also won a 2022 Leadership Award
Ricardo Queiros da Costa Bastos, head of Dream Media Portugal won the Rising Star Award.
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