Have you ever seen a breastfeeding mum on a billboard in Australia? Probably not enough. Melbourne-born intimates brand Nala will amplify this message by using billboards in Melbourne's busiest and most iconic areas today.
Nala's campaign, Sorry To Offend You, is designed to challenge the stigma around breastfeeding in public and champion the beauty of motherhood.
Australian mother Simone Holtznagel and her daughter Gia will be the focal point of this campaign, marking their first solo photo shoot together breastfeeding at public locations around Melbourne.
Women worldwide face shame and disapproval for breastfeeding in public, a situation that Nala is determined to change. Advertising standards have long perpetuated harmful perceptions by sexualising breasts, and Nala is committed to reversing this trend.
This initiative isn’t just about promoting maternity bras - it’s a movement to break boundaries and empower breastfeeding and pregnant mothers.
Through the campaign, Nala aims to empower women to embrace their natural bodies, whether they choose to publicly breastfeed or not.
Client: Nala
PR Agency: MVMNT Agency
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