It may make the traditionalists groan, but Halloween is taking hold in Australia, and kids looking for candy aren't the only ones who have taken notice. Plenty of Aussie brands are jumping in on the fun and cashing in on the spooky holiday spirit.
Audi:
As part of a new campaign to announce the Audi TT range, the brand is launching a Halloween-themed mobile light projections across Sydney, Melbourne and Brisbane; think "Bat signal" but more stylish. In addition, Audi has booked the back page of the Halloween special edition of mX magazine to add some more wicked to your evening commute.
Metro Trains:
The ever popular 'Dumb Ways to Die' campaign in back, this time with a Halloween twist. Follow the journey of a 'tricker' or 'treater' as the brand pushes the message to be safe this weekend.
Vegemite:
The nay-sayers are out in full force today, but if a brand as Aussie as Vegemite can get behind a Halloween, its surely a sign that the holiday is here to stay. The brekkie spread released its own pun-tastic tactical ad on Twitter today.
Grill'd Burgers:
Burger chain Grill'd also took to Twitter, reminding everyone the true spirit of Halloween is not eating too many carbs. Perhaps that leaves more room for candy?
Specsavers:
Specsavers is promising "no tricks, just treats" for the contact-wearers among us, with a tactical e-commerce push via Facebook. At least now you'll see the little monsters who egg your house tonight.
eBay:
Need a last minute costume? Luckily there isn't much you can't find on eBay.
Colour Run:
Colour Run also got in on the action via Facebook, letting everyone know it's alright to eat candy. Maybe just go for a run afterwards.
Vodafone:
Other brands jumping on the Halloween bandwagon are Vodafone, with the telco showing off their pumpkin carving skills.
KFC:
The KFC Colonel also got a Halloween make over – with KFC is celebrating Halloween by changing its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull.
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Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.