Enigma has appointed brand strategist Olivia Hannah Matthews as its new head of brand.
Matthews brings 20 years of creating, managing, and driving established global and Australian brands to Enigma.
She will lead the Enigma brand team in strategy across Sydney, Newcastle, and Brisbane.
Matthews said: “The opportunity to take this role at Enigma was too good to pass up. Enigma has a reputation for creating some of the most effective brand solutions in the nation, and it’s continuing to grow."
She has led expert brand strategy for hundreds of brands during her career, including her early days at Leo Burnett London, where she worked on Kellogg’s, before stints at top Australian agencies including LOUD, Love, and The One Centre Brand Agency.
Enigma founder and director, Lisa Sutton Gardner, said: “With the agency continuing to grow with big plans, Olivia will bring her ability to not only manage, and drive established brands, but also to build them from scratch – something she’s been doing for the past 20 years."
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