Boomtown has unveiled its first masterclass for the year, marking the launch of its 2024 regional media education series.
The first masterclass, to be held February 29, will be a free 90-minute industrywide webinar.
The masterclass will provide insights on regional media planning within the broader marketing mix, along with learnings and success stories from regional campaigns.
Topics will include client insights, the unique opportunity of regional media, opportunities for regional advertising and best practice tips.
Masterclass panellists include Bek Fraser, head of growth for Koala, Sam Buchanan, CEO of Independent Media Agencies Australia (IMAA) and Tom Wenborn, ECD at Thinkerbell.
Boomtown chairman Brian Gallagher says Fraser, Buchanan and Wenborn are all specialists in their field and boast strong knowledge of the regional media landscape and the significant benefits it can deliver for clients.
"I’m confident our first masterclass for the year will provide valuable insights for advertising and media staff from across the country, particularly as they continue to drill down on their 2024 marketing strategies," says Gallagher.
The masterclasses, held regularly throughout the year, include sessions designed to explore the regional media landscape and the strong cut-through and engagement it offers to brands, while also focusing on the tools needed to help plan and buy regional media.
Boomtown’s 2024 education series will feature a mix of masterclass webinars and face-to-face training, along with bespoke classes for marketers and agencies.
Additional masterclasses are slated for later this year, with new facilitators Fusion Learning delivering the sessions.
The first 2024 masterclass will be held from 10am AEDT on February 29 via Zoom. To register for the session, visit https://boomtown.media/education/.
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